Started in 1957 with a magazine, Which has made a name in the heart of people of London. How often do we need a second opinion while shopping? Almost every time because we don’t want to invest in something short term, expensive and not useful.  The aim of starting with Which was to give consumers a second opinion and fair deals on the products they purchase as they believed that with right knowledge right decisions can be taken. After 50 years of inception, they have become the largest consumer magazine with more than 254,000 online subscribers. Their power lies in the fact they are independent and do not rely on companies or government for funding, this gives them a freedom to raise their voice against consumer issues and experiment on household products and give an expert opinion without any prejudices. So next time you plan on shopping get a second opinion from Which and shop smartly. They also offer exciting deals and discount codes that will help the consumers to get best offers at affordable prices, so don’t stop questioning as Which gives only correct answers.